Best Marketing AI Tools

AI tools built into HubSpot CRM and marketing platform

HubSpot AI integrates artificial intelligence throughout the HubSpot CRM, marketing, sales, and service platform. Features include AI email writing, AI content generation for blog and social, predictive lead scoring, chatbot building, and AI-powered customer data insights across the entire customer journey.

AI built into Salesforce CRM for sales and service

Salesforce Einstein is the AI layer built across the Salesforce platform, delivering predictive analytics, generative AI, and intelligent automation to sales, marketing, and service teams. Einstein GPT generates personalized CRM content, while Einstein Analytics provides AI-driven insights from Salesforce data.

Revenue intelligence platform with AI call analysis

Gong is a revenue intelligence platform that records, transcribes, and analyzes sales calls using AI. It identifies winning behaviors, deal risks, and coaching opportunities from conversation data. Gong's AI forecasting provides pipeline visibility and deal health scoring for sales leaders.

AI data enrichment and outreach automation platform

Clay is a powerful data enrichment and outreach automation platform that combines 75+ data providers with AI to build highly personalized prospect lists and outreach sequences. Its AI researcher enriches contact data automatically, and Claygent, its AI agent, researches prospects from any data source.

AI cold email outreach and deliverability platform

Instantly is a cold email outreach platform with AI features for writing and personalizing email sequences at scale. It manages unlimited sending accounts to maximize deliverability and uses AI to optimize send times, personalize openings, and test subject lines for higher reply rates.

AI sales intelligence and engagement platform

Apollo is a sales intelligence and engagement platform with 275M+ contact records and built-in AI features for prospecting and outreach. Its AI writing assistant generates personalized emails, and AI scoring prioritizes the best prospects. Apollo combines database, dialer, and engagement tools in one platform.

AI email coach for sales teams

Lavender is an AI email coaching tool that scores sales emails in real time and provides recommendations to improve reply rates. It analyzes personalization, length, readability, and mobile optimization. Lavender integrates directly into Gmail and Outlook, providing live feedback as you write.

AI personalized cold email at scale

Smartwriter is an AI tool that generates highly personalized cold emails by researching prospects automatically from LinkedIn, company websites, and news. It creates unique, relevant opening lines for each prospect using public information, dramatically improving cold email response rates without manual research.

AI SEO content optimization and writing platform

Surfer SEO is a comprehensive content optimization platform that analyzes top-ranking pages to generate data-driven content guidelines. Its Content Editor provides real-time optimization scores, and Surfer AI writes fully optimized articles using SERP analysis. It integrates with Jasper for combined AI writing and optimization.

AI language platform for emotionally resonant marketing

Persado is an enterprise AI platform that generates and optimizes marketing language for emotional resonance. Using a knowledge base of 1M+ tagged marketing messages, it identifies which emotional appeals, narratives, and calls-to-action drive the highest conversion for specific audiences and channels.

AI customer service chatbot for websites

Tidio is a customer service platform with a powerful AI chatbot called Lyro. Lyro uses conversational AI to automatically answer up to 70% of customer queries, reducing support load significantly. Tidio integrates live chat, email, and Messenger in one platform for small to medium businesses.

Build a custom AI chatbot from your data

Chatbase allows businesses to build custom AI chatbots trained on their own data — websites, PDFs, help docs, and databases. The chatbot can be embedded on any website and integrated with Slack, WhatsApp, and other platforms. It powers customer support, lead generation, and internal knowledge search.

AI chat marketing for Instagram, WhatsApp, and Messenger

ManyChat is a chat marketing platform with AI capabilities for automating conversations on Instagram, WhatsApp, Facebook Messenger, and SMS. It automates DM responses, runs conversational campaigns, qualifies leads, and drives sales through chat. Used by over 1 million businesses globally.

AI-powered conversational marketing platform

Drift is a conversational marketing and sales platform powered by AI. Its AI chatbot engages website visitors, qualifies leads, and books meetings with sales reps automatically. Drift's Revenue Acceleration platform combines live chat, video, and AI to convert web traffic into pipeline faster.

AI brand language optimization for marketing

Phrasee is an enterprise AI platform that generates and optimizes marketing language for email subject lines, push notifications, and digital ads. Its Phrasee X platform enables continuous content optimization through AI-powered experimentation, learning which phrases resonate most with specific audiences.

AI email send time optimization for HubSpot and Marketo

Seventh Sense is an AI tool that optimizes email send times for HubSpot and Marketo users. Its AI analyzes each contact's historical email engagement patterns to determine the optimal time to send emails to maximize open rates — delivering emails when each individual is most likely to check their inbox.

AI revenue intelligence for B2B sales and marketing

6sense is a B2B revenue intelligence platform that uses AI to identify anonymous buyers showing purchase intent, predict which accounts are ready to buy, and recommend the best actions for sales teams. Its AI processes intent data from millions of web sources to identify in-market accounts before they reach out.

AI website personalization for B2B companies

Mutiny is an AI-powered website personalization platform for B2B companies that dynamically changes website content for different visitors based on their company, industry, and intent signals. Without coding, marketers can create personalized experiences that convert anonymous visitors into pipeline.

AI-powered cold outreach with personalized images and videos

Lemlist is an AI-powered sales engagement platform known for its personalized image and video capabilities in cold emails. It can automatically insert personalized screenshots, images, and video thumbnails into emails at scale. Its AI features include sequence writing, prospect research, and reply personalization.

AI sales engagement platform for outbound teams

Reply.io is an AI-powered sales engagement platform for automating outbound outreach across email, LinkedIn, calls, SMS, and WhatsApp. Its AI SDR (Sales Development Representative) can autonomously prospect, personalize, and follow up with leads. Reply.io's Jason AI handles end-to-end outbound prospecting.

AI email and SMS marketing for e-commerce

Klaviyo AI brings artificial intelligence to Klaviyo's leading e-commerce email and SMS marketing platform. Features include AI-generated email copy and subject lines, predictive analytics for customer lifetime value and churn risk, smart send timing optimization, and AI-powered product recommendations.

AI customer support platform for e-commerce

Gorgias is an AI-powered customer support platform built specifically for e-commerce brands. Its Automate feature uses AI to resolve up to 60% of support tickets automatically, including order tracking, returns, and FAQs. Gorgias integrates deeply with Shopify to provide agents with full customer context.

AI business advisor built into Shopify

Shopify Sidekick is an AI business advisor integrated into the Shopify admin dashboard. It helps merchants understand their store performance, create marketing campaigns, set up discount codes, manage inventory, and get business advice — all through a conversational AI interface within their existing Shopify workflow.

AI personalization platform for e-commerce

Dynamic Yield (by Mastercard) is an AI personalization platform that delivers individualized customer experiences across web, app, email, and in-store channels. Its AI engine recommends products, personalizes layouts, and optimizes content for each visitor based on real-time behavioral signals.

AI customer support platform for enterprise

Forethought is an AI platform for enterprise customer support that automates ticket resolution, assists agents, and triages incoming support requests. Its Solve AI handles common inquiries automatically, Triage AI routes tickets intelligently, and Assist AI gives agents real-time knowledge recommendations during conversations.

Enterprise conversational AI platform

Kore.ai is an enterprise conversational AI platform for building intelligent virtual assistants for customer service, employee support, and business process automation. Its XO Platform provides no-code bot building, NLP training, and omnichannel deployment across voice, chat, and digital channels.

AI customer knowledge platform for self-service support

Brainfish is an AI-powered customer knowledge platform that helps customers self-serve answers from your documentation and help content. Its AI understands customer intent and delivers precise answers, reducing support tickets. Brainfish also provides analytics on what customers are asking, revealing product and content gaps.

AI customer service assistant built into Freshdesk

Freddy AI is Freshworks' AI engine powering Freshdesk customer support. Freddy Self Service provides an AI chatbot for customer-facing support, Freddy Copilot assists agents in real time, and Freddy Insights provides AI analytics for support leaders. Freddy AI helps support teams resolve tickets faster with less effort.

AI-powered B2B contact and company data platform

ZoomInfo is the leading B2B contact data and intelligence platform with extensive AI features. Its AI enriches contact records, scores leads based on intent signals, and provides conversation intelligence from sales calls. ZoomInfo's Chorus.ai acquisition added AI meeting intelligence, and its Copilot product automates sales workflows.

AI sales execution platform for revenue teams

Outreach is a sales execution platform with deep AI integration for sequences, calls, and deal management. Its AI features include Smart Email Assist for drafting personalized emails, call summaries and coaching, deal health scoring, and forecast intelligence. Outreach AI helps sales reps prioritize and personalize at scale.

AI revenue workflow platform for sales teams

Salesloft is a revenue workflow platform with AI-powered features including Rhythm (an AI signal-to-action engine), AI email writing, conversation intelligence, and deal management. Salesloft Rhythm uses AI to surface the most important actions for each rep daily, based on buyer signals and pipeline data.

AI B2B contact finder and enrichment tool

Lusha is a B2B contact data and enrichment platform that helps sales teams find verified email addresses and phone numbers for prospects. Its AI enriches CRM records automatically and provides intent data to prioritize outreach. The Lusha Chrome extension reveals contact data on LinkedIn profiles instantly.

Real-time AI sales lead search engine

Seamless AI is a real-time B2B contact search engine that uses AI to find and verify email addresses, phone numbers, and LinkedIn profiles. It searches the web in real time (rather than using a static database) to provide up-to-date contact information. Seamless AI integrates with major CRM platforms for instant import.

AI-first customer service with Fin AI agent

Intercom AI brings a fully autonomous AI customer service agent called Fin, powered by GPT-4, that resolves up to 50% of support queries instantly without human involvement. Fin learns from your help content, support history, and policies to provide accurate, brand-consistent answers across chat, email, and social channels.

AI-powered customer service across all channels

Zendesk AI is the artificial intelligence layer built into the Zendesk customer service platform. It includes AI agents for automated resolution, intelligent triage that routes tickets to the right team, AI Copilot that suggests replies to human agents, and advanced analytics that surface insights from millions of customer conversations.

AI-powered customer success platform

Gainsight is the leading customer success platform with AI that predicts churn risk, surfaces expansion opportunities, and automates customer health monitoring. Its AI analyzes product usage, support tickets, and relationship data to trigger proactive interventions before customers churn.

AI social media management and analytics platform

Sprout Social is a comprehensive social media management platform with AI features including AI-assisted post writing, optimal send time prediction, sentiment analysis, and AI-powered social listening. Its AI analytics surface trends and insights from millions of social conversations for brand intelligence.

AI writing and scheduling for social media teams

Hootsuite is the world's most widely used social media management platform, now enhanced with OwlyWriter AI for caption writing, hashtag suggestions, content repurposing, and performance prediction. Teams manage all social channels, schedule content, and analyze performance in one AI-powered dashboard.

All-in-one AI SEO and digital marketing platform

Semrush is the world's leading SEO and digital marketing platform, now with extensive AI features including AI writing assistant, ContentShake AI for SEO articles, Copilot AI for personalized recommendations, and AI-powered competitive intelligence. Used by 10 million marketing professionals globally.

SEO toolset with AI features for backlinks and content

Ahrefs is a leading SEO toolset used by marketers and agencies worldwide for backlink analysis, keyword research, competitor research, and site auditing. Its AI features include AI content grader, AI keyword clustering, and an AI assistant that answers SEO questions about your site data.

AI content intelligence and strategy platform

MarketMuse is an AI content intelligence platform that analyzes your site's content and competitive landscape to identify content gaps, build topic clusters, and prioritize articles by ROI. Its AI-generated content briefs give writers everything they need to create authoritative content that ranks.

AI-powered forms and conversational surveys

Typeform is a form and survey platform that uses a conversational one-question-at-a-time format to improve completion rates. Its AI features include AI form generation from a description, AI-powered response summarization, and a video-based quiz mode. Typeform's beautiful design and logic branching make it the go-to for customer research.

AI revenue platform for forecasting and pipeline management

Clari is an AI-powered revenue platform used by enterprise sales teams to forecast pipeline, identify deal risks, and reduce revenue leakage. Its AI analyzes CRM data, email activity, and call intelligence to provide real-time pipeline health scores and accurate revenue forecasts — replacing gut-feel with data-driven precision.

AI account-based marketing and intent data platform

6sense is an account-based marketing platform that uses AI to identify anonymous buyers, predict when accounts are in-market, and prioritize outreach. Its Revenue AI engine analyzes billions of intent signals to surface accounts that are actively researching your category — before they ever fill out a form.

AI-powered go-to-market platform for B2B

Demandbase is an AI-driven go-to-market platform for B2B companies that combines account intelligence, advertising, and sales intelligence in one platform. Its AI identifies the most valuable accounts, serves targeted ads to buying committees, and alerts sales to the best moments to engage.

AI revenue intelligence from activity data

People.ai is a revenue intelligence platform that automatically captures all customer-facing activity from email, calendar, and calls and maps it to CRM records. Its AI surfaces deal insights, identifies contact coverage gaps, and provides managers with real visibility into rep activity without manual logging.

Conversation intelligence for sales teams by ZoomInfo

Chorus (part of ZoomInfo) is a conversation intelligence platform that records, transcribes, and analyzes sales calls and meetings. Its AI identifies winning behaviors, objection patterns, and competitive mentions across thousands of calls — helping revenue leaders replicate top performer behaviors across the team.

Unified AI platform for customer experience at enterprise scale

Sprinklr is a unified customer experience management platform with deep AI capabilities across social media, customer service, marketing, and research. Its AI analyzes billions of customer interactions across 30+ digital channels to surface insights, automate responses, and manage brand reputation at enterprise scale.

AI personalization platform for e-commerce

Nosto is an AI-powered personalization platform for e-commerce that delivers personalized product recommendations, content, and search results across online stores. Its AI analyzes real-time shopper behavior to personalize every touchpoint — increasing conversion rates, average order value, and customer lifetime value.

AI commerce experience platform for retail and e-commerce

Bloomreach is an AI-powered digital experience platform for e-commerce that combines product discovery, content management, and marketing automation. Its Loomi AI powers smarter search, merchandising, and personalized campaigns — helping retailers drive revenue through better discovery and engagement.

AI marketing campaign generator for multi-channel content

Jasper Campaigns uses AI to generate complete multi-channel marketing campaigns from a single brief. It creates coordinated content across email, social media, blog, ads, and landing pages while maintaining brand voice consistency. Jasper helps marketing teams produce campaigns 10x faster.

AI-generated marketing language that drives engagement

Persado uses AI and machine learning to generate and optimize marketing language that drives engagement and conversions. Its Motivation AI platform understands which words, phrases, and emotions resonate with specific audiences, enabling data-driven content optimization at scale.

AI copywriting with predictive performance scoring

Anyword is an AI copywriting platform that generates marketing copy with predictive performance scores. Its AI rates generated copy based on predicted engagement and conversion rates, helping marketers choose the highest-performing variations before publishing. Anyword supports ads, emails, and social media.

AI-powered digital ad intelligence and competitive analysis

Pathmatics (by Sensor Tower) provides AI-powered digital advertising intelligence. It tracks competitors' ad spend, creative strategies, and audience targeting across platforms. Marketers use Pathmatics to understand competitive positioning and optimize their own advertising strategy.

Autonomous digital marketing optimization platform

Albert AI is an autonomous marketing platform that manages and optimizes digital ad campaigns across channels. Its AI autonomously allocates budgets, adjusts targeting, tests creative variations, and optimizes bids in real-time across Google, Facebook, Instagram, and other platforms.

AI-powered competitive intelligence platform

Crayon uses AI to monitor and analyze competitive intelligence across hundreds of data sources. It tracks competitor website changes, product launches, pricing updates, and messaging shifts, providing marketing teams with actionable insights and automated battlecards for sales enablement.

AI-powered conversational marketing and sales platform

Drift (now part of Salesloft) provides AI-powered conversational marketing that engages website visitors with intelligent chatbots. Its AI qualifies leads, books meetings, and routes conversations to the right sales reps in real-time, accelerating the buyer's journey from visit to meeting.

AI creative automation for ad campaigns

Photon AI automates creative production for digital advertising at scale. It generates ad variations, adapts creative for different platforms and formats, and uses AI to predict which creative elements will perform best. Photon helps marketing teams produce hundreds of ad variations efficiently.

AI bid and budget management for PPC campaigns

Acquisio uses AI to automate bid and budget management for PPC advertising campaigns. Its machine learning algorithms optimize bids across Google Ads, Microsoft Advertising, and Facebook to maximize conversions while staying within budget constraints. Acquisio serves agencies and enterprise advertisers.

AI-optimized marketing language for enterprise brands

Phrasee generates and optimizes marketing language at enterprise scale using AI. It creates email subject lines, push notifications, social ads, and SMS messages that are optimized for engagement. Phrasee's AI learns from each campaign to continuously improve copy performance over time.