MarketingIntermediate2-3 hours

AI Social Listening & Brand Monitoring

Set up AI-powered social listening to monitor brand mentions, track sentiment, identify influencers, detect crises early, and uncover market trends in real-time.

Step-by-Step Guide

Define monitoring scope

List keywords to track: brand name, product names, competitor names, industry terms, and relevant hashtags.

Configure data sources

Perplexity

Set up monitoring across social platforms, news sites, forums, review sites, and industry publications.

Implement sentiment analysis

Claude

Configure AI to classify mentions by sentiment (positive, negative, neutral) and identify emotional intensity.

Set up alerts

Zapier

Create automated alerts for negative sentiment spikes, viral mentions, competitor launches, and trend changes.

Generate insights reports

ChatGPT

Produce weekly reports with key metrics: mention volume, sentiment trends, top influencers, and competitive share of voice.

Expected Results

✓Detect brand crises within hours instead of days
✓Understand brand perception across all channels
✓Identify and engage with brand advocates and influencers
✓Track competitor activity in real-time

Pro Tips

!Respond to negative mentions within 24 hours
!Track both branded and unbranded mentions
!Use competitive share of voice as a key benchmark
!Combine social data with sales data for deeper insights

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